Tuesday, September 15, 2009
Chrysler: Isn't word choice wonderful?
A television commercial for Chrysler's 2010 Town and Country minivan currently advertises "unsurpassed fuel economy in its class." Well, it's easy enough to go to www.fueleconomy.gov and see just how efficient the Town and Country really is. Turns out its most efficient engine gets 17 miles per gallon in the city (town?) and 25 on the highway (country?), for an average of 20. But guess what: the Honda Odyssey and the Volkswagen Routan have exactly the same fuel economy ratings. That's why the Chrysler is "unsurpassed" and not "uniquely the best." Watch out for Honda and Volkswagen commercials advertising the same thing....
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Daniel Altman is a Harvard-trained economist who has been an economics columnist for The Economist, The New York Times and The International Herald Tribune. He is the author of three books and teaches a course on the future of the global economy at New York University's Stern School of Business.
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